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My Journey at CodePark
Overview 🔍
My main goal was to increase conversions. I revamped the landing page and designed the events platform on the web app. I also designed marketing posts and an event management app for CodeVar, a national-level coding competition by CodePark. In this duration, we scaled from 6k to 15k users.
Role 👨🎨
UI/UX Designer
April 2019 - April 2020
Backstory ⏮️
The month is April of 2019, I was about 2-3 months into first hearing the word “UI/UX Design”. I met the co-founder of CodePark at a hackathon and was asked if I can design something for thousands of users. The company was about 1.5 years old and stood at 6k users at that time. Working with thousands of users very early on sounded intimidating but exciting. I could not say no.
Goals 🎯
CodePark was a social platform aimed at competitive coders, who can ask questions, share code, and learn from each other. The company’s goal for the next one year was to increase the adoption rate and penetrate the market, because it was a very competitive landscape.
Outcome 🏁
Our user base more than doubled in the next 12 months, reaching 15k users across India.
How we got there 🏃♂️
CodePark reached this stage (6k users in 1.5 years) without a UI/UX designer and invested most of its resources into engineering and marketing. Even with the little experience I had, I could see some areas of improvement which would impact the conversions, and of course, I redesigned the landing page. I noticed most of our acquisitions happened at the time of sponsoring events. So, I thought we can have an events section on the web app where people can register for events. It will be a new stream of acquiring users. I designed this feature/section and it turned out to be the most active stream of acquisition.
Towards the end of 2019, CodePark partnered with VIT to host a national-level coding competition, CodeVar, which attracted participants from all over the country. I designed an event management app and some of the social media posts.
What’s next 🤔
The month is January of 2020, the goals that were set three quarters ago were met. The user acquisition was high but the retention was low. The business was not sustainable. Fast forward to April of 2020, we decided to discontinue signups and make it a closed community, slowly shutting it down. We spoke to our users to understand their experiences on the platform and the underlying problems they face in the learning process. Byte Avenue sprouted from this point, go back to read about it.